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Community & Business

6 May, 2021

Visitors urged to ‘Touch the Top’

TABLELANDS Regional Council has launched a new campaign that it hopes will inspire and motivate a host of future travellers and tourists to explore and experience the wonderous sights, sounds and attractions the region has to offer.

By Michael Warren

C7EVEN's Jon Mueller presents the 'Touch the top' campaign to local operators.

TABLELANDS Regional Council has launched a new campaign that it hopes will inspire and motivate a host of future travellers and tourists to explore and experience the wonderous sights, sounds and attractions the region has to offer. 

Dubbed ‘Touch the Top’ the campaign will encourage both in and out of region travellers to ‘top off their trip’ by making sure they spend quality time in The Tablelands and not just Cairns when they visit Far North Queensland. 

 That includes experiencing first-hand the region’s core pillars of nature and adventure and other options in the Tablelands such as culture, sport and military activities. 

In Queensland’s highest town, Ravenshoe, on the balcony of its historic pub, the Ravenshoe Hotel, tourism operators, business owners, community members and local Councillors listened to campaign creators, C7EVEN about talk about the campaign, what it entails and why the ‘Touch the Top’ slogan is the focus of the campaign. 

“The ‘Touch the Top’ campaign name is in reference to The Tablelands being the highest general (geographical) area around FNQ,” C7EVEN Director Sara Crowe exclusively told The Express. 

“This was the theme that resonated with the community through consultation. “The campaign will target those that arrive in Cairns for a holiday and want to top off their holiday by experiencing the Tablelands. 

“It is a digital and PR campaign that will focus on the nature and adventure activities available across the region and our campaign will showcase as many of those as we can. 

“We want to drive people to the Atherton Tablelands website too, so people can access itineraries and things to do and top off their trip with a visit to the Atherton Tablelands.”   

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