On The Land

6 July, 2024

Growers urged to learn ‘tricks of the trade’

HORTICULTURAL growers across the region are being encouraged to gear up for the “Tricks of the Trade - Negotiation Tactics Masterclass” coming soon to Mareeba later this month.


The free, two-day Masterclass on 29-30 July is supporting Queensland growers and their staff to build commercial skills with a focus on retailer and agent conversations, ensuring they are better positioned to negotiate more effectively with customers and suppliers to maximise their bottom line.

 The in-person event forms part of the new Geared Up Growers pilot program being delivered by the Queensland Fruit & Vegetable Growers with support of the Queensland Government.

Running until September 2024, the state-wide program aims to build the knowledge, skills and confidence of Queensland growers to be the most equipped negotiators in Australia, armed with the best data and cost of production information.

 QFVG CEO Rachel Chambers said Queensland growers were facing increasing pressure from both ends of their business and that margin squeeze was the number one issue all growers were grappling with. 

“While some factors remain outside of our control, skilling up Queensland growers to be the most equipped and empowered negotiators in a highly competitive supply and demand market is well within our control,” Ms Chambers said.

“They know their business better than anyone – now we are just arming them with the knowledge they’ve needed to level the playing field – whether that playing field is with an agent, retailer, energy, fertiliser or any other provider of goods or services.

“Whether you’re a seasoned industry professional or a newcomer looking to sharpen your negotiation skills, this Masterclass is a must-attend event.”

FNQ Growers Chair Joe Moro said while many growers entered the industry because they were passionate about growing world class produce, it was essential they were supported to be “world class business owners”. 

“This training will support them to create win-win situations for their business, their community and our industry,” he said.

Under the program, QFVG has partnered with negotiation training masters NextGen Group. The practical workshops and the follow-up support provided will help growers understand how retailers, agents, and suppliers think and how to leverage the Grocery Code and Horticulture Code to create a commercial advantage in negotiations.

As part of ongoing support, growers who attend the Negotiation Tactics Masterclass in their area will also have access to the NextGen Groups online members only portal hosting key materials, recordings, and templates. To learn more about Geared Up Growers, and register for a ‘Tricks of the Trade – Negotiation Tactics Masterclass’, visit 


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