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8 June, 2021

Savannah bus to promote festival

RENOWNED promoter James Dein has devised a creative way to publicise the much-anticipated Savannah in The Round country music festival later this year in Mareeba.

By Michael Warren

Savannah promoter James Dein with Nipper Brown in front of the bus. Dein will use the bus to promote the country music festival.

RENOWNED promoter James Dein has devised a creative way to publicise the much-anticipated Savannah in The Round country music festival later this year in Mareeba. 

The Savannah in The Round promoter has purchased a minibus that will attend shows, festivals and field days throughout Queensland in the leadup to the October event. 

“The Savannah bus is a fun way to get the message out there about the festival,” the veteran promoter told The Express

“It’s a visual way of promoting the festival and a little something different to be honest.” 

Dein launched the bus at the recent FNQ Rotary Field Days where more than 15,000 attendees were able to see the bus over the three days and also talk to the promoter about the festival.

 “The Field Days was the perfect location to show the bus first up,” Dein explained. 

“The Field Days is an iconic event and what better way to promote the event then by doing it with the bus at the exact location the festival will take place.” 

In the meantime, local Savannah representative Nipper Brown has been spending the past few days working with local community representatives on different aspects of the festival. 

“Things are starting to pick up now,” Mr Brown said. 

“Planning and organisation is ramping up and we’ll be in regular contact with our local event groups as the festival moves closer.”   


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