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Behind the Scenes

Holden is retiring across Australia

The final Holden, a VF Commodore Redline, at the Elizabeth factory in South Australia in October 2017. Supplied: Holden

Holden is set to ‘retire’ in Australia

In a statement, GM said the Holden brand was no longer competitive in the current market and would be “retired” from sales, design and engineering across Australia and New Zealand by 2021.

About 600 Holden employees are likely to lose their jobs after parent company General Motors announced it would axe the iconic Australian car brand by the end of the year.

In 2017 Holden ended its Australian manufacturing operations forcing hundreds of job losses and Late last year, the company quietly announced it was axing the Commodore and Astra lines, following dwindling sales.

In the statement, GM Holden Interim Chairman and Managing Director Kristian Aquilina said it was critical the company worked with all stakeholders to deliver a “dignified and respectful wind-down”.

GM said it would now focus on specialty vehicles in Australia and New Zealand.

 

 

 

 

 

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