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On The Land

28 May, 2023

Powered by passion

Having grown up in a farming environment in North Yorkshire in the United Kingdom, and with both his father and uncle being involved in the agriculture industry, it was clear that James Fisher had a strong passion for agricultural machinery.

By Brigitte Daley

NQ Agricultural Services staff members (from left), apprentice Connor Bliss, sales manager Craig Hutchings, office manager Lorraine Stephen, James Fisher and warranty administration officer Kirsty Hayes. BELOW: James with his wife Melissa and daughters (left to right) Pippa 9 and Milly
NQ Agricultural Services staff members (from left), apprentice Connor Bliss, sales manager Craig Hutchings, office manager Lorraine Stephen, James Fisher and warranty administration officer Kirsty Hayes. BELOW: James with his wife Melissa and daughters (left to right) Pippa 9 and Milly

True to form, James soon completed his Agricultural Machinery apprenticeship.

After many years in the workshop, he soon developed a passion for customer service, new technology and soon found himself moving into sales.

Coming to Australia 20 years ago, James was then appointed by Grimme Australia to be the Dealer for Grimme and Claas on the Atherton Tablelands in 2013.

James feels that the biggest challenges that farmers face on the Atherton Tablelands with their tractors and agricultural machinery is that they are so far removed from large parts of Australia.

“Farmers in the North don’t always get to see what’s available on the market that can help and improve their operations, it’s our job to showcase and highlight new and innovative ideas within agriculture,” James said.

He said there had been some important developments in tractors and farm machinery over the past 10 years.

“Our area is ever changing and with that the farming practices are changing, fuel and running costs are inflating and we are now working towards machinery that is more economic to run and service intervals between hours are extending to reduce the running costs for the end user over the lifetime of the tractor and machinery,” James said.

As an agricultural machinery specialist, James Fisher started NQ Agricultural Services in 2012, and now employs 10 staff altogether in parts, service, sales and administration.

The business believes its staff and the service they provide are its greatest asset. Their growing team comprises of both invaluable local knowledge and international experience from both Europe and the UK.

Located in Tolga, NQ Agricultural Services sells and services all of North Queensland, specialising not only in tractors but also in headers (combines), and hay and orchard equipment, including sprayers and mowers as well.

There is also a mobile service support crew who are able to carry out service and repairs on-farm when needed.

All service staff are kept up-to-date with the latest technology and product developments.

The business has nationwide workshop support which is designed to deliver second-to-none cus-tomer care and keep clients working and on the move.

Being a small family run business compared to a large corporate one, NQ Agricultural Services prides itself on giving a personal touch that is fast, local and reliable.

James’ 30 years of experience has given him an understanding of the needs of local farmers.

He believes in providing a customer service unrivalled by any competitors.

James says NQ Agricultural Services prides itself on being a family business and supporting local families.

He feels that with rising interest rates and costs, customers will look for the economical options to operate their business.

“Autonomous tractors are just a stone’s throw away with NQ Agricultural Services being a dealer for the system GO TRACK here in North Queensland which will be available to see working at the Rotary FNQ Field Days in Mareeba,” he said.

“This will reduce labour costs but also fatigue and unforeseen accidents.

“Being from a farming background, I have al-ways been around agricultural machinery and my love and passion for it is very strong.

“Living here in Far North Queensland, I am lucky to be able to use my passion with the great people of the Tablelands, sharing the knowledge and helping the fantastic people that we deal with.

“The Tablelands is one of the most diverse ar-eas in Australia and the opportunity to be involved where we can is great for all of us.

“We are very lucky here on the Tablelands to not only deal with large farm owners but also with newer, smaller landowners who have bought their piece of paradise on the Tablelands and, with our expert staff, we can offer advice and guide some of them with their operations and the best tractors and machinery for their budget and workload.

This will include the “Bad Boy mowers” to be launched at the field days, which will be new to Far North Queensland.

“We are very lucky where we live and being involved in our business with the farmers and cus-tomers of the Tablelands is priceless,” James said.

Be sure to visit the NQ Agricultural Services stand at the Rotary FNQ Field Days this week.

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