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Community & Business

8 December, 2023

Appetite for our bananas, melons grows in Japan

LOCALLY grown bananas could be making their way to Japan in the future, with the first Queensland-produced bananas and melons shipped to Japan in a trial aimed at breaking into the potentially lucrative Japanese market.


The banana and melon tasting and promotion event in high-end Tokyo retail store, Yaoko.
The banana and melon tasting and promotion event in high-end Tokyo retail store, Yaoko.

The red-wax-tipped Ecoganic bananas, grown in north Queensland by Pacific Coast Produce, were sent to a banana tasting and promotion event in high-end Tokyo retail store, Yaoko.

DAF horticulturists also conducted blind tastings with the Japanese public to identify consumer preferences and compare the Australian-grown bananas with imported fruit.

Emperor’s Pearl melons grown by Daintree Fresh also featured at the tasting event. Queensland produces most of Australia’s melons, with the yellow-fleshed varieties already popular in Japan. Niche varieties like the Emperor’s Pearl offer opportunities for industry growth. 

The results of the tasting and promotional event will be fed back to the Australian fruit-growing industry, with a view to local growers tapping into the Japanese market.

Department of Agriculture and Fisheries (DAF) horticulturalists have been working with industry partners for four years to analyse the impact of shipping and supply chain conditions such as storage temperature, and ripening conditions, on the appearance and flavour of the fruit.

In another first, the banana shipment was airfreighted directly from Cairns instead of being transported to Sydney before export, saving time and costs.

Direct air travel also makes it easier to maintain optimum supply chain conditions, reducing the risk of food waste and ensuring the fruit arrives in the best condition. Data from this shipment will look at the possibilities and obstacles of exporting bananas as airfreight from Cairns.

To date, there is no large-scale Australian banana export market to Japan.

More than 99% of Australian-grown bananas are consumed locally, and our country’s high relative wages mean Australian growers have been unable to compete with exports from south-east Asian countries.

But ecofriendly and organic fruit is able to fetch a premium price in Japan, offering a potential inroad for Australian growers.

The project, “Supply chain monitoring and improvement to reduce banana quality loss”, is being led by DAF along with the Fight Food Waste CRC and Pacific Coast Produce.

To scale-up premium melon exports to Japan, Daintree Fresh and supply chain partner Harrowsmiths International, received funding under the Food and Fibre to Market: Industry Partnerships (FF2M) program to undertake growing trials, including post-harvest treatments on this variety.

Pacific Coast Produce managing director Frank Sciacca said his company had been exporting Ecoganic bananas since 2009 to Singapore and Hong Kong, but the unpredictable arrival quality of the fruit had been a barrier to future market growth.

“Our Ecoganic farming system is underpinned by strong evidence-based science to prove ecology restoration in commercial food production is possible,” he said.

“The project and the DAF team has shown us how critical it is to monitor supply- chain performance for identifying opportunities to improve practices that ensure consistent delivery of a premium product.”

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