On The Land

26 July, 2023

New partnership aimed at boosting ag exports

BOOSTING international exports of locally grown produce like mangoes and avocados is the focus of a new partnership between the State Government and the agricultural industry.

New partnership aimed at boosting ag exports - feature photo

The Food and Fibre to Market: Industry Partnerships Program (FF2M) will provide $600,000 to eight industry organisations and grower collectives towards projects valued at $1.7 million.

Consumers in diverse international markets including Japan, Malaysia, Singapore, India and the United States will soon be enjoying even more of Queensland’s fruit, nuts, beef and seafood.

The government and industry are teaming up to also increase exports of Shepard avocados, value-added avocado, macadamias, mangoes, melons, persimmons, coral trout and grain-fed beef to diverse international markets.

Minister for Agricultural Industry Development and Fisheries Mark Furner described Queensland as an export powerhouse, with agricultural exports valued at $10.7 billion in 2021-22.

“One in five jobs, is generated by exports. Growing our international trade is critical to the future prosperity of our agriculture, fishing and forestry industries and regional communities,” he said.

“The best way to increase our exports is to work in partnership with industry. Government and industry are much stronger and more effective when we work as a team."

The projects to be funded seek to strengthen and deepen the shared knowledge and expertise of Queensland’s agricultural supply chain partners – growers, exporters, importers and retailers.

FF2M recipient, Avocados Australia will receive $100,000 towards further developing their Shepard avocado supply chains to Hong Kong, Malaysia and Singapore. 

Consumer research, educational workshops for importers and new marketing resources targeting both consumers and chefs will serve to fuel the growing demand in Asia for Queensland’s green-skin avocados.

The project, valued in total at $250,000, will provide further stimulus to the Australian avocado industry’s broader international export program over the next two years. 

This includes funding from Hort Innovation using the Avocado research and development levy and contributions from the Australian Government through the “Avocado market access and trade development” project delivered by Avocados Australia.

Avocados Australia CEO John Tyas said 99 per cent of all Shepard avocados were grown in Queensland.

“Our domestic market is strong and secure which means that Avocados Australia can ramp up its efforts to promote high-quality Shepard avocados to our closest neighbours,” he said. 

“The increased marketing and brand awareness activities supported by the Queensland Government, combined with the growing Asian consumer-demand for Shepards and the success of sea freight means that Shepard avocado exports could potentially grow by another 15 per cent in the next few years.”

The other seven FF2M collaborative projects are with Austchilli in Bundaberg and their grower partners to undertake a promotional program designed to increase exports of value-added AvoFresh products to Malaysia; Singapore and Indonesia.

▪ Australian Macadamia Society: to develop and implement an Australian Macadamia Festival in India.

▪ Australian Mango Industry Association: to further develop mango industry supply chains to the United States by improving growers’ export capability.

▪ North Queensland’s Daintree Fresh and their supply chain partners: to trial a new, sweet, white-fleshed melon - Emperor’s Pearl for the Japanese market. 

▪ Tropical Agri Food Industry Network: in partnership with the Australian Reef Fish Trading Company to develop fresh and frozen coral trout products and create a brand development strategy for new international markets.

▪ Persimmons Australia - to map supply chains and undertake trial shipments of persimmons to Southeast Asian markets and build growers’ export capability, and 

▪ Toowoomba and Surat Basin Enterprise: in partnership with Meat and Livestock Australia to increase Queensland’s market share of grain-fed beef in the United States.


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