General News
7 February, 2026
Buy products ‘made right here’
A NEW campaign to encourage Australians to buy products made in this country will be promoted across television, radio, print, digital and social media for the next few months.
The “Made Right Here” campaign has been funded through a $20 million Australian Government grant that enables Australian Made Campaign Ltd (AMCL) – a not-for-profit public company – to enhance public awareness and business participation, boosting consumer demand for Australian products and increasing business adoption of the Australian Made logo.
The campaign, which will run nationally from now until 30 June, has been created to help Australians make confident, informed purchasing decisions that have a huge flow-on effect to their immediate communities as well as at a national scale.
The TV advertisement depicts the iconic Australian Made kangaroo logo coming to life, bouncing through scenes from sectors such as construction, manufacturing and beyond to demonstrate what “Made Right Here” truly means.
It also shines a spotlight on homegrown innovators, showing how supporting bold Australian ideas creates jobs and drives economic growth.
AMCL Chief Executive Ben Lazzaro said the campaign highlighted the breadth of Australian-made options across nearly every product category and encouraged people to make the right choice and buy Australian where they can.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” he said.
“‘Made Right Here’ celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made products, made to Australia’s stringent safety and quality standards, which play pivotal roles in our everyday lives.”
AMCL Chair Kate Carnell AO said the “Made Right Here” campaign came at a significant moment in the history of the iconic logo.
“The Australian Made logo turns 40 this year. In that time, the green-and-gold kangaroo has helped Australians make confident, informed purchasing decisions that support the country’s makers and growers – and in turn, local families and communities,” she said.
“Today, it remains the most trusted country-of-origin symbol, with 93% of Australians trusting the brand.”
New Roy Morgan research highlights strong consumer support for buying local, with 87% of Australians saying it was important to buy Australian Made, while 79% were willing to pay a premium for Australian-made goods.
