Community & Business
24 February, 2022
Marketing Success Program
SMALL businesses on the Tablelands could get a marketing boost, thanks to grants being awarded by Cairns marketing agency Adhesive Communication.
The marketing agency has created a community grant called the “Marketing Success Program” and is giving out grants worth $50,000 a year.
The program is open to all businesses in Queensland with under 50 employees and offers comprehensive marketing assistance and training to help businesses grow.
There is over $25,000 on offer in total to support 13 businesses, with the major bursary valued at $8000.
“ADhesive Communication is not a big business, but we have created a process that we know helps small businesses, so we want to use our skills to give back.”
Company director Vanessa Allen said.
“It’s about giving back to the business community that we operate in. We believe when small businesses grow, they support the fabric of their local community and we want to help them to grow so the benefit spreads across the community.”
The program will help businesses develop, with the winning applicant receiving a full assessment of their business, a portfolio of ideas and advice, in addition to a fully actionable 12-month marketing strategy, along with one month’s digital and social media marketing assistance.
The program helps the business to set clear marketing goals and measure them as well as understand their unique selling proposition and how to target their audience with the right media and messaging.
It covers seven elements of marketing crucial for business success.
“Many businesses struggle with marketing and having it deliver measurable results,” Ms Allen said.
“We help business owners understand how to market to get the right number of quality leads to grow their business. The right leads will result in better use of their time so they have more time to do the work they love and ultimately make more money.”
Grant applications close on 28 February with successful businesses announced on 4 March 2022.
For more information and to apply visit www.adhesive.com.au/marketing-success-program
