Community & Business
25 February, 2021
New Shire marketing set to kick off with a bang
Bang Media have been given the mission of promoting Mareeba Shire to potential visitors after being awarded the Mareeba Shire Council (MSC) digital marketing campaign.
Bang Media have been given the mission of promoting Mareeba Shire to potential visitors after being awarded the Mareeba Shire Council (MSC) digital marketing campaign.
The decision to award the tender to Bang Media from Cairns was passed at last week’s ordinary council meeting making Bang Media the recipient of two marketing tenders from Council.
They successfully beat out two other tender applications, one being from Tourism Atherton Tablelands (TAT).
Bang Media successfully applied for the Kuranda tourism tender in July of 2020 which is set to run until the end of June this year.
Council will invest $25,000 per year for three years to Bang Media as they market the Shire outwards attempting to garner more statewide and eventual international visitors.
MSC Mayor Angela Toppin said the campaign would be timely and a welcome boost for those businesses that have been feeling the effects of COVID.
“We believe that in COVID times we need to market our Shire more because we want to attract the southerners as visitors here, we’re not going to get the overseas visitors for a number of years,” she said.
"We felt that this was important in trying to attract visitors to the Shire.
“The Shire has many amazing and unique places, and the campaign will showcase all the towns across the Shire including Kuranda, Mareeba and Chillagoe.”
Council has set March 31 as the deadline for Bang Media to start marketing the Shire to potential visitors.
Throughout last year the Mareeba Chamber of Commerce (MCOC) were advocates for local tourism and supporting local. Now with the Council taking the step forward to promote the Shire the Chamber is hopeful that more tourism initiatives will follow.
“Anything that helps promote tourism is a good result as a Chamber we have spent a lot of time and effort promoting what we can,” MCOC President Joe Moro said.
“It’s good to see the Council now putting more effort into promoting the Mareeba Shire.
“We imagine in due course that the Chamber will be consulted about what is being planned and hopefully local tourism operators will get some input into how the campaign will be run.”
