General News
21 March, 2026
Guide showcases shire’s tourism gems
A NEW “Visit Mareeba Shire Visitor Guide”, designed to showcase the incredible and varied experiences, landscapes and local tourism operators across the region, has been launched.
The guide, developed by Mareeba Shire Tourism, aims to encourage visitors to stay longer and explore more of the Mareeba Shire which they say is “more than just a day trip”.
The guide was made possible due to a grant of $33,175 from the Queensland Government’s Gambling Community Benefit Fund, which supported the development and printing of the document as well as upgrades to the Visit Mareeba Shire tourism website.
“The Local Tourism Organisation is very happy and proud of this new look for our shire’s attractions,” Mareeba Shire Deputy Mayor and LTO chairperson, Cr Lenore Wyatt said.
She said the new visitor guide would be distributed as part of onsite Mareeba Shire tourism presentations and presence at the Caravan and Camping show in Brisbane in June; at the 4X4 Camping Expo in Melbourne in August; and nine similar travel and visitor expos across Australia thanks to an agreement with Drive Queensland.
Cr Wyatt said tourism continued to play an important role in the region’s economy, with tourism sales in the Mareeba Shire reaching $192.6 million in 2023-24.
The sector added a total value of $85.5 million to the local economy – the highest on record, according to the National Institute of Economic and Industry Research (NIEIR).
Cr Wyatt said Mareeba was a truly unique destination.
“Mareeba Shire is Australia’s coffee capital, and the region delivers authentic experiences visitors won’t find anywhere else, from heritage trails to secret swimming spots, ancient caves and encounters with the endemic Mareeba rock wallaby,” she said.
“Whether it’s exploring the wildlife and wandering the village of Kuranda, camping under starlit skies, chasing waterfalls, exploring the Chillagoe caves or enjoying local produce and mango wine, Mareeba Shire offers visitors a place to slow down, explore and discover Queensland’s wild heart.”
The new Mareeba Shire Tourism website can be viewed at: www.visitmareebashire.org
Local businesses interested in stocking copies of the Visitor Guide are encouraged to contact Cr Wyatt on 0447 757 336.
