General News
6 May, 2022
Mareeba’s newest player in home-grown coffee
A NEW coffee venture has sprung up in Mareeba in the paddocks of a family-owned farm passed down through the generations.
A NEW coffee venture has sprung up in Mareeba in the paddocks of a family-owned farm passed down through the generations.
The new brand, called Jack Murat, and is being produced on the Murat family farm which was previously a successful tobacco farm.
The family’s strong agricultural roots stem from their grandfather, Hymet (Jack) Murat, who was a seen as a pioneer of the land and now the new venture has been aptly named after him.
Jack’s three sons, Plum, Paul and Ben, operate the property, running the new coffee business alongside their own sons.
Jack’s grandson and brand manager, Jemal Murat, says the location, honed processing techniques, and methods inspired and adapted from Columbia, is what makes Jack Murat coffee unique.
“With coffee, we found a keen interest within our family for what was going to be a sizable undertaking and what we hoped would be the favourable farm conditions to give it a flourishing chance,” he said.
“The Tablelands has long been our home – whatever we did next was going to be here. This project has instilled a new sense of passion and purpose for our family.”
The company has partnered with industry leader Nic Theodore, founder of iRoast, to roast the product and with Melbourne roasting company, Zest, to explore different flavours.
The coffee can be purchased ground or whole, through the Jack Murat website in either 250g bags at $17 or $55 for 1kg bag and will soon be available at shops in Queensland, New South Wales and Victoria.
