25 November, 2020
New marketing contract kicks off.
The new destination marketing agency for the Atherton Tablelands has wasted no time in getting to know the shire, with C7even holding a meet and greet in Yungaburra on Thursday, November 19.
The new destination marketing agency for the Atherton
Tablelands have wasted no time in getting to know the shire, with C7even
holding a meet and greet in Yungaburra on Thursday November 19.
The meet and greet was held as a way for tourism operators and businesses to see what C7even had planned marketing-wise for the region.
In August of this year both the Mareeba Shire Council (MSC) and the Tablelands Regional Council (TRC) decided to discontinue using Tourism Atherton Tablelands (TAT) for tourism and destination marketing and instead chose to put the role out to tender.
Both councils had been funding TAT to the tune of $25,000 per council, per year.
Last month C7even was awarded the contract to oversee and rollout destination marketing for the Atherton shire for the next three years.
On Thursday local business identities and tourism operators got to hear from C7even and discuss what their plans were immediately and for the next 3 years. In attendance was TRC division four Councillor David Clifton who said it was important to introduce the new tourism contractor to some of the Tablelands tourism fraternity.
“There had been some reservations from people about change, but we are all quite excited that we now have an opportunity to have a new look at tourism on the Tablelands,” he said.
“We had been with Tourism Atherton Tablelands (TAT) for over 10 years and everything needs a refresh every now and again.”
Some Tablelands residents have concerns that a Tamworth based company has been awarded the tender to market the Tablelands to interstate and international visitors. It’s something Susie Laurence from C7even said was unfounded. “We are expanding into Northern Queensland and we have an office in Cairns and Brisbane,” she said.
“Part of our role will be looking at further opportunities in North Queensland and this is a great first step for us.
“Today has been all about meeting with local tourism operators, to put a face to a name and to talk to them about what we do.”
Susie said some of the goals of C7even will be increasing overnight visitation and tourism spend.
“We are going to be working really hard to get people to spend more money here and engage in the area.” she said.