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10 September, 2020

Story behind every shirt

MAREEBA farmer Jessica Fealy has joined a team of women honoured for their inspirational work in the agricultural sector and has been listed as an ambassador in the latest collection of Antola Trading shirts.

By Rhys Thomas

MAREEBA farmer Jessica Fealy has joined a team of women honoured for their inspirational work in the agricultural sector and has been listed as an ambassador in the latest collection of Antola Trading shirts.

Antola Trading is known for its vibrant and colourful shirts which encourage confidence and femininity, Jessica Fealy from Sky Blue Produce is among one of the ladies to put their name behind their new collection of shirts.

The women chosen as namesakes for the Antola Trading shirts represent agricultural professions that have moved beyond traditional farming methods, this can include politics, finance, publishing, start-ups and entrepreneurialism.

Jessica was nominated for her work in business consulting especially in the agricultural sector and rural businesses.

“I work in the business consulting space particularly around helping rural businesses and those that are on farms develop a new revenue stream,” she said.

“The impact that I’ve had is about raising awareness to the fact that we can build businesses from anywhere in Australia.

“I really think that the next Steve Jobs will come from rural Australia, we are very clever and good at innovating, coming up with new ideas because it’s a necessity.”

To have a shirt named after her Jessica felt awkward at first as she doesn’t care much for the spotlight it brings, however she believes that the message the shirts and ambassadors bring is what’s important.

“Attaching a story to each shirt highlights the message that women can be farmers,” she said.

“When you think of the Australian farmer it’s very much a male farmer in a hat and jeans.

“I’m very passionate about storytelling in modern business and I really think that aspect of business is really important, so I think it’s good that there are stories attached to each shirt.”


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