23 December, 2023
New campaign drives skin cancer message
QUEENSLAND is working to strip itself of the unwanted title, world skin cancer capital, through introducing a range of new skin cancer prevention initiatives.
The alarming statistics of over 3,600 melanoma diagnoses and 350,000 non-melanoma skin cancer treatments in the State each year has prompted Queensland Health to launch a new summer sun safety campaign.
The three-month campaign titled “Sunshine: You do the 5. You survive”, urges Queenslanders to embrace the five sun-safe behaviours – slip, slop, slap, seek, slide – through a mock horror movie called Sunshine.
Targeted at the often elusive 18-34 demographic, the campaign emphasises the severity of skin cancer risk and the vital role of the five sun-safe behaviours in mitigating this risk.