On The Land
14 September, 2025
Tenth year for mental health program
WITH mental health challenges in rural Australia reaching increasingly concerning levels, animal health company Zoetis has reaffirmed its commitment to supporting the wellbeing of the country’s farming and regional communities by continuing its long-standing partnership with mental health organisation Beyond Blue.
Zoetis has partnered with Beyond Blue since 2016, donating over $900,000 to help fund mental health support services for people living outside major cities.
This year marks the tenth year of the partnership, with Zoetis aiming to raise $100,000 by the end of the year by donating $5 from each sale of the company’s livestock, pig, poultry and companion animal vaccines and parasiticide products up to $100,000, to reach the $1 million milestone.
Zoetis business unit director of livestock, Fred Schwenke, said the campaign reflected the need for a long-term approach to addressing mental health in regional areas.
“Supporting rural Australia on its long journey to better mental health is not a quick fix - it’s a sustained and compassionate effort,” he said.
“We know farmers and rural communities are strong, but they’re not invincible. Improving mental health outcomes requires more than just awareness; it needs consistent, meaningful action and unwavering, long-term support. That’s why, 10 years on, Zoetis remains firmly committed to its partnership with Beyond Blue.”
